Basics of SEO Must know Activities

Must know Seo Basics Everyone Need to know for website Ranking in Google

SEO

Seo means search engine optimization it is very important for any company to do seo for their website to rank in first place in Google 

The activities we do in seo are below 

On-Page SEO Basics:

In on page SEO we try to optimize the page in the front-end.

We can use SEO plugins like Yoast SEO or Rankmath to do this, they provide very nice details on-page SEO performance.

On-Page SEO is about optimizing web page’s content to make it rank on top of the SERPs:

Optimizing the title, URL, & content according to the keyword on which we want to rank.

Keyword research is a very crucial part of SEO – So, need research and selection according to our objectives.

It can be done using some free and paid tools. For beginners, free tools are enough.

We need to create unique and very informative content for users if you want to rank on top of the SERPs.

Need to optimize according to Google’s algorithm ranking factors to get ranked on top of SERPs.

In short, activities we do on the website/page to optimize it is called on-page optimization.

Off-Page SEO Basics:

The activities we do out of the website/page to rank on SERPs called Off-Page SEO.

The objective of doing off-page SEO is to build the authority of the website/page.

It can be done by building links to the website/webpage.

In other words, off-page optimization is nothing but the process of acquiring backlinks to a website/webpage.

Technical SEO Basics:

Technical activities, which are done for the website’s proper functionality to improve UX, speed, look, indexability, linking which ultimately affect ranking, is called Technical SEO.

Technical SEO is all about optimizing the site for:

Crawlability- Ensure that the content is crawlable by checking that you have submitted the sitemap in google search console.

Indexability- Google periodically checks for new content by crawling bots and index your new post/pages automatically. If you want to index right away go to the google search console and enter your link and ask for index.

Links(internal & external)- You have to maintain both internal links and external links in your post so that the google bot feels that you made good research on the topic and you have more such content on your website.

Mobile-friendliness- As most of the people like to use mobile compare to the laptop/desktop, you must use a theme which is responsive and mobile compatible.

Page load speed- This where you need to be more cautious, low page speed leads to lower traffic to your pages and ultimately poor ranking.

Redirects- Avoid redirects as possible as it consumes more bandwidth.