HOW TO IMPLEMENT INVENTORY PLANNING
In retail, stocking up on products and seeing
what sticks — or worse — hoping for the best is hardly an effective
strategy.
In order to generate sales and move
merchandise, everything you purchase in your store must be planned in advance.
You need to figure out:
·
What
items you’ll stock up on
·
How
much to order
·
When
you’ll sell them
·
What
you’ll do in case they don’t sell as planned
All of the above can be encompassed in this
thing we like to call inventory planning. And this article will give you a
quick guide on what it is and how to implement it.
What is inventory planning?
Inventory planning is a process for deciding
what retail products to stock and how much to order. The practice
involves demand forecasting and budgeting, in
which retailers factor in sales data and trends to determine the optimal
inventory levels and the right timing for sales, promotions, and
markdowns.
The importance of
inventory planning
Done right, inventory planning enables you to
run a thriving retail business. Specifically, it helps you:
Increase sales. You’ll be able to stock up on
the products that resonate with your market, ultimately driving sales and
revenue.
Improve cash flow. Proper planning can prevent
issues like having too much capital tied up in your inventory. You can keep
stock moving, and free up cash flow to reinvest in your business.
Maximize storage. It also frees up your warehouse
or storage location, ensuring that you have enough space for revenue-generating
merchandise.
Improve customer satisfaction. Having the right products at the
right time keeps your customers happy. When people know they can reliably get
the products they need and want from your business, they’re more likely to
return.
Minimize overstocks and out of stocks. Inventory planning helps
retailers avoid stocking too much or too
little inventory. It helps you optimize levels and keep quantities just
right.
When does inventory
planning take place?
Inventory planning shouldn’t be a one-and-done
activity. Rather, it’s a process that you implement continuously as the
shopping season progresses. Inventory planning can mean different things,
depending on the period of the year or season. Consider the following:
Pre-season
This is where most of the demand forecasting
takes place. You plan ahead by analyzing sales data from comparable seasons and
factoring in that information in your purchasing decisions. You also need to
consider existing and future trends, along with the current state of the market
to figure what items to carry for the upcoming season.
Some of the resources that would be helpful at
this stage are:
Historical sales and inventory data, ideally from your POS or
inventory management software.
Qualitative feedback from associates and
customers. Take
note of any input, requests, or concerns raised by your frequent shoppers and
ask your sales associates about any notable feedback they’ve received about
your products.
Market trends data, which can be obtained by
purchasing reports or by using tools like Google Keyword Planner and Google
Trends, which analyze search volumes and trends.
In-season
Inventory planning doesn’t stop at the
pre-season stage. Retailers should monitor stock levels and performance during
the season, and then iterate accordingly. This could mean:
Looking at top-performing items, and re-ordering extra stock if
necessary. Try to evaluate early on what’s selling well so you can place orders
early and capitalize on the increased demand.
Paying attention to developing trends or
events, including
the weather, pop culture interests, news, and more. If possible, ride these
waves by carrying relevant products.
Planning sales and markdowns, for items that aren’t selling or
moving quickly. Again, it’s important to make these decisions early so you
don’t end up with stale merchandise.
Post-season
Once the season is over, a good inventory
planner will coordinate with other stakeholders (e.g., buyers, managers, etc.)
to discuss the outcomes and results of the season and what the team should do
to improve.
At this stage, it’s important to organize the
data collected over the course of the shopping season and make sure the info is
accessible for future planning.
How to do it:
5
inventory planning methods to consider
Now that we’ve discussed the benefits and
fundamentals of inventory planning, let’s talk about how to actually implement
it. There are a handful of inventory planning methods to consider and the right
one depends on your products, inventory
management system, and business processes.
Economic Order
Quantity (EOQ)
Economic order quantity (EOQ) is a method used
to calculate the optimal inventory quantity that you should order. It factors
in product demand, unit costs, and holding costs to help you determine how much
product to order.
EOQ’s objective is to help you determine the
quantity of products that would allow you to meet demand — without ordering too
much that it balloons your holding costs. For this method to work, you need to
a solid idea of the following:
-
Order
costs – How much you spend per merchandise order
-
Demand
rate – Number of units you sell in a given time period
- Holding costs – The costs to hold or keep the product on hand
From there, use the following formula:
EOQ = square root of: [2(order costs)(demand
rate)] / holding costs
Minimum order
quantity (MOQ)
Minimum order quantity or MOQ is a method for
determining the minimum amount of inventory that you should order at a given
time. This is ideal if you want to be conservative with your ordering practices
or if you’re looking to maximize your cash on hand and not spend too much
capital on inventory.
There’s no set formula for MOQ, but you can
determine the right minimum order quantity for your business by:
Evaluating demand
Get a handle on how much stock
you need by taking into account your historical sales data, along with current
trends.
Know your holding costs
Determine the costs for holding
a product. Storing small items in a warehouse will cost less than having to
keep products in a temperature-controlled environment.
Being aware of your breakeven point
When you purchase the product, calculate how much you need to sell before you hit the breakeven point.
Figure out your MOQ. The above factors will help you
figure out the minimum order quantity that’s appropriate for your products.
Let’s say you’re planning to purchase a certain style of shoes.
You sold 100 units of that style last year and
expect a slightly lower demand this year. You also know that you need to sell
about 50 units to break even. If you’re on the conservative side, you may
choose to order 50-75 units during the first week and decide to re-order based
on the product’s performance.
Implementing FIFO
Short for first in, first out. FIFO is a
supply management method in which products that are acquired first are also
sold or disposed of first. Ideal for retailers that sell perishable products,
FIFO requires to keep track of the date each product was acquired and sold.
Monitoring expiration dates is also a must.
For best results, structure your stock or
storage room in a way that makes it easy to implement FIFO. A supermarket, for
example, may arrange its freezer items so that products that were acquired
first are displayed at the forefront.
Setting re order
points
A reorder point is an important tool in
inventory planning, as it helps mitigate stockouts in your store. The right
re-order point varies depending, the product demand, sales velocity, ordering
lead time, and your safe stock.
The formula for calculating the reorder point
requires two components:
Lead time demand – the average number of units sold
daily multiplied by the product’s lead time
Safety stock – (max daily orders x max lead time) –
(average daily orders x average lead time)
From there, add your lead time demand to your
safety stock to determine your reorder point. You’ll use the equation:
Reorder point = lead time demand + safety
stock
Just in time (JIT)
method
Just in time is a strategy in which products
are ordered on an “as needed basis”. This method can greatly reduce holding
costs because it enables you to avoid sitting on too much stock at any given
time.
However, it does require a tight control over
your supply chain. In order for JIT to work, you need a swift ordering process
and reliable vendors who can deliver products in a timely manner.
Inventory planning tips to maximize your success
While the specific inventory planning steps
you need to take will depend on the method you choose, there are a number of
general best practices you can implement to keep your inventory levels in top
shape.
Conduct regular
inventory counts
Inventory planning relies heavily on accurate
data. You need to minimize discrepancies as much as possible, and one of the
best ways to do this is to physically count your inventory on a regular basis.
This ensures that the inventory levels you see in your system match what’s
actually in the store.
There are typically
two main methods for inventory counts. You can either do a full count (ideally
once every season) or implement cycle counting, which is the practice of partially counting merchandise on a continuous
basis so you can stay on top of stock levels without having to
interrupt regular store operations.
Regular inventory counts keep your stock levels accurate, which ultimately leads to better data that you can use when planning your inventory.
Automate tedious
inventory tasks
Make things easier on yourself and your team
by automating steps in your inventory planning processes.
For
ex : instead of manually looking up information like items sold or a product’s
sell-through rate, see if your inventory management system can crunch the
numbers for you.
Vend by Lightspeed, for example, can generate
Product Performance Reports that automatically display these metrics.
Or, rather than using pen and paper to
physically count products, you can equip yourself with a tool like Scanner which
enables you to conduct inventory counts right from your phone.
Keep your team
accountable
Inventory planning has many moving components,
including ordering stock, receiving merchandise, selling products, and
generating reports. A good way to ensure that tasks are completed on time is to
promote accountability within your teams.
Catch up on a
regular basis to check on performance and ensure that the right people have
visibility on the data and reports they need to make inventory decisions. It’s
also a good idea to keep date stamps as well as records of when actions were
taken.
For example, you can set up a system that shows who ordered an item and when. This improves transparency and helps keep team accountable.